The “Mermaid” dress was designed and created for 2023 fall/winter collection. This unique piece has been worked under the expert hands of The House of Jpure designer Joshua Smith Bowman, to “allow the elegant lines of the woman body to come out as a celebration of exquisite femininity.”

“ The Mermaid dress is born to follow perfect lines of every women’s body. The puffer mermaid tail is a modern opposition to this classic black dress. ”

- Joshua Smith Bowman.