The “Flocon” dress was designed and created for 2023 fall/winter collection. This unique piece has been worked under the expert hands of The House of Jpure designer Joshua Smith Bowman, to “allow the elegant lines of the woman body to come out as a celebration of exquisite femininity.”

The “Flocon” white color and fabric is inspired by the rabbit, meaningful animal of The House of Jpure, and personal lucky charm of its designer.

“ The Flocon dress is an elegant light cocktail dress, it was made to follow the lines of women’s body, to create a magnificent allure.”

- Joshua Smith Bowman.